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Every time I buy a bottle of wine it goes pretty much like this: I expect to run in and out of the wine store, but instead find myself staring blindly at the long rows of bottles for a good 10 minutes without a clue which to pick. I then realize how much time has passed, grab the bottle with the most intriguing label, and hope for the best.
You too? I've got a solution for you: a wine subscription service.
Thanks to the fact that the delivery wine club trend has blown up in the last few years, there are now services out there that cater to basically every interest (budget-friendly! organic! even low-sugar!).
Whether you usually frequent a local wine shop or stick to Two-Buck Chuck, these services make getting your wine on easier than ever. “You simply pick the wines you like—or have an expert do it for you—and they're delivered to your door," says James Beard award-winning sommelier Natalie MacLean, author of Red, White, and Drunk All Over. "The best services offer a curated experience, complete with tasting notes, pairings tips, and even winemaker videos.”
Which is the right subscription for you, though? It depends on your priorities, MacLean says. A few factors to consider: price, quality, variety, expert guidance, and convenience. You'll also want to make sure you can start, pause, and stop your vino shipments easily.
“Be sure you're not locking yourself into an inflexible program that makes it difficult to cancel or to change the wines you receive," MacLean says. "Other than that, relax and raise a glass to your next delivery."
Whatever you're looking for in your nightly glass of red or brunch-time rosé, one of these popular wine subscription boxes will keep you sipping and satisfied.
1 Winc
Best for: Wine newbies
If you’re the type to only make purchases after reading dozens of reviews, Winc is for you. They select their wines based on more than five million reviews. (Plus, they offer private label wines not sold in liquor stores, which is a fun bonus.)
How it works: First, you'll answer a (very fun, very quirky) questionnaire to help the team identify your palate preferences. Then, after each monthly shipment, rate the wines in your box so Winc can customize future orders.
Pricing: Three bottles costs just $39 plus $9 shipping. From there, add as many extra bottles to your box as you’d like for $13 each. Cancel or pause any time.
TRY WINC
2 Blue Apron Wine
Best for: Two people
You love Blue Apron's easy-to-follow meal kits, and now you can also entrust them with sending you the perfect wines to complement those soy-glazed meatballs and Venezuelan beef arepas you're cooking up.
How it works: Choose what types of wine you’re looking for (red, white, or both). You'll receive a monthly shipment of six wines, each with a list of tasting notes, the story behind the wine, and a Blue Apron recipe pairing guide (though you’re welcome to bust out your own cookbooks).
Blue Apron's 500-milliliter bottles are the perfect size to split between two people (they're about two-thirds the size of your standard bottle), "which is great for a couple trying to cut back their consumption or who don’t want a full bottle and to waste the unfinished wine,” says McLean.
Pricing: Bottles cost $9.99 each, so each six-bottle box rings in at $65.99 plus tax.
TRY BLUE APRON WINE
3 Martha Stewart Wine Club
Best for: The budget-conscious wine-o
If there’s anyone who knows how to throw a tasteful dinner party, it’s Martha Stewart, the queen of all things home and kitchen herself. Her budget-friendly wine subscription service proves you don’t need to spend a ton to find your perfect sip.
How it works: You’ll first receive an introductory box of Martha's choosing so you can sample your options. From there, choose your favorite varieties and get six or 12 bottles delivered to your door every six or eight weeks.
Pricing: A six-bottle box starts at $8.33 per bottle, while a 12-bottle case starts at $7.49 per bottle. (Both include free shipping.)
TRY MARTHA STEWART WINE CLUB
4 Vinebox
Best for: Picky drinkers
If you’re particular about the wines you drink (it's an art and a science, I get it!), you’ll love being able to try before you buy with Vinebox.
How it works: First, you'll fill out a short questionnaire about your preferences. Then, every three months, you’ll receive nine wine testers (which are about the shape and size of a travel perfume rollers). After that, you can order full-size bottles of your favorites. “This is ideal for cautious wine lovers who want to be sure of what they’re getting,” MacLean says.
Pricing: Sign up for a quarterly membership and you'll pay $79 per box, or choose to pay annually and you'll pay $72 per box. (Quarterly and annual members get $15 and $30 in credits towards full-sized bottles, FYI.)
TRY VINEBOX
5 Dry Farm Wines
Best for: Keto dieters who still want to drink wine
Dry Farm Wines pegs itself as the most natural, health-focused wine club in the world, and promises wines that are sugar-free and lab-tested for purity.
Their wines also come from grapes grown on vines that aren’t irrigated. “That means that the vines are stressed—in a good way, like working out—and have to work harder to survive," MacLean says. "The result is often grapes with more flavor.”
How it works: Choose the varieties of wine you want and opt to receive either six or 12 bottles every month or every other month. You'll get a curated selection of natural wines made in small batches by family farmers, featuring a variety of grapes and regions.
Pricing: Get six bottles for $159 and 12 bottles for $299. (Ground shipping is free.)
TRY DRY FARM WINES
6 Plonk Wine Club
Best for: Organic wines
“Plonk” is a pejorative term for low-quality wine filled with harmful additives, but this top-notch service delivers anything but, says MacLean. This sommelier-created service stands out for its organic and biodynamic wines made without herbicides, pesticides, fungicides, or added sulfites, she adds.
How it works: Select either the mixed, red, or white wine club and either four or 12 bottles (three bottles of four different wines) per monthly shipment. Each box arrives with pairing notes and recipes.
Pricing: At $110 per month for the mixed wine club, this membership is pricier than most. That said, it's worth the price if you’re searching for new, natural wines sourced from around the world, says MacLean. (Plus, shipping is free—and you get a free corkscrew with your first purchase.)
TRY PLONK WINE CLUB
7 Vintage Wine Merchants
Best for: Wine lovers looking for a great value
“I love Vintage Wine Merchants in San Jose," says Amanda Greenbaum, accredited sommelier and co-founder of the Millennial Wine, Beer & Spirits Competition. "They have tons of different kinds of memberships and monthly shipments, great pricing, and shipments are curated by experts."
How it works: Opt for the types of wine you want (Vintage Wine Merchants offers four options) and you'll receive one or two bottles of hand-selected vino per month, plus 10 percent off of any other online orders.
Pricing: A Vintage Values subscription costs $41.99 for two bottles; Ultimate Reds costs $61.99 for two bottles (usually a Cabernet and a surprise); Sparkle costs $76.99 for a bottle of Champagne and a bottle of sparkling wine; and Grand Cru costs $111.99 for two limited-edition wines for true aficionados. Shipping costs $12 for all memberships.
TRY VINTAGE WINE MERCHANTS
8 WineSociety
Best for: Picnics, outdoor adventures, or wine-os on-the-go
Canned wine is officially a thing—and just in case you're skeptical, I'm giving you full permission to jump on the trend with a canned wine subscription service like WineSociety.
“For those who just want to sit back with a good glass of wine wherever they go, this unfussy, carry-anywhere canned wine subscription is just the thing,” says MacLean.
How it works: Take a short quiz to give WineSociety a feel for your tastes. Then, you’ll receive three 500-millileter cans of Napa-sourced blends per quarterly shipment, all with whimsical names like Fate, Tempt, and Chance.
Pricing: Each three-pack (which arrives every February, May, August and November) costs $32.50 and includes free shipping.
TRY WINESOCIETY
9 Empathy Wines
Best for: Vegans
A direct-to-consumer winery, Empathy Wines skips the production and distribution costs of middlemen so only the most natural, cost-effective wine ends up in your glass. Another perk: Their wines are grown using no animal products.
How it works: Empathy avoids choice overload by shipping rosé in the spring, white in the summer, and red in the fall. You'll select a Silver, Gold, or Platinum membership to determine whether you'll receive three, six, or 12 bottles with each seasonal shipment, respectively.
Pricing: Each Empathy bottle costs $20, and you'll pay $15 for shipping as a Silver or Gold member. (Platinum members score free shipping, plus access to an exclusive wine concierge and private on-demand sommelier.) Fancy.
TRY EMPATHY WINES
10 Bright Cellars
Best for: Wine fanatics with decision fatigue
Remove all guesswork from your wine time and leave the science to the pros behind Bright Cellars.
How it works: First, take a detailed quiz created by MIT scientists. (Be prepared to indicate how you like your tea and which chocolate you could eat for the rest of your life.) Bright Cellars' algorithm then uses the results of your quiz to narrow down four wines you’ll love from small wineries across the globe.
Pricing: Each monthly box of four bottles costs $80.
TRY BRIGHT CELLARS
11 California Wine Club
Best for: Small-batch wines
Few services take the time to highlight small mom and pop wineries like the California Wine Club (CWC). “I’ve always had a great connection with the CWC since they have a sweet spot for boutique producers in California,” says Greenbaum.
How it works: Each month, CWC chooses a California-based winery that produces under 15,000 bottles per year to spotlight and delivers two of their finest wines and a guide on pairings to its members. You can choose to receive red, white, or both, and enjoy deliveries either once a month or quarterly. You'll also score discounts on bottles previously featured by the club.
Pricing: CWC offers a variety of membership options, which range from $40.95 to $231 per box. Shipping costs just one dollar per order.
TRY CALIFORNIA WINE CLUB
12 Wine Of The Month Club
Best for: Lifelong lovers of all-things wine
The original wine subscription club, this aptly-named service has been sharing delicious wines (and educating members about what they're sipping) for decades.
How it works: The Wine Of The Month Club offers over a dozen memberships, from Bordeaux to sweet wines to a mystery box. “Each box arrives with a lot of educational materials on cellaring, wine history, recipes, tasting notes and winemaker profiles," says MacLean, making it an ideal pick for true connoisseurs. The number of bottles per shipment varies between memberships, ranging from two to 12 per order.
Pricing: Pricing varies widely. While the classic membership will run you around $38 per box including tax and shipping, a Pinot Noir private club shipment will set you back $600.
TRY WINE OF THE MONTH CLUB
13 Cellars
Best for: People who get bored easily
With 12 different subscriptions to choose from, Cellars makes it easy to switch up the types of bottles that show up at your door so you can sip on whatever you're craving.
How it works: Choose a subscription you're interested in (from Single Bottle to International Case to Sweet Wines) and decide whether you want a one-time, monthly, or quarterly shipment. Want to try a new club every month? You totally can.
Pricing: Cellars covers your shipping and subscriptions range from $29 (for a Single Bottle) to $369 (for a 90-Point Case).
TRY CELLARS
14 Argaux
Best for: A fancy-feeling sommelier experience
Argaux hooks you up with a 'pocket' sommelier who will keep your subscription on-point via text. The personal touch makes this wine club feel almost as personal as stopping into a high-end wine shop for a consult.
How it works: Share your preferences and tastes with your virtual sommelier and they'll select four wines for your monthly shipment. From there, share feedback and faves to perfect your next box.
Pricing: Your monthly four-bottle subscription costs a flat fee of $125, regardless of whether you receive reds, whites, or a mix.
TRY ARGAUX
15 Mayacamas
Best for: Napa die-hards
If you're after big Cali wine vibes, Mayacamas Vineyards' membership gives you insider access to their seasonal releases, access to their collection of rare wines, and a complementary vineyard visit for four every year. (Vino vacay, anyone?)
How it works: All members receive two annual shipments. of half Chardonnay and half Cabernet Sauvignon. Silver members receive three bottles of each, while Gold members get six of each and Platinum members score six bottles of Chardonnay, 12 of Cab, and two magnums.
Pricing: You'll pay $525 annually for a Silver membership, $1,050 for Gold, and $2,200 for Platinum (plus shipping).
TRY MAYACAMAS
Marissa Miller Marissa Miller has spent a decade editing and reporting on women’s health issues from an intersectional lens with a focus on peer-reviewed nutrition, fitness trends, mental health, skincare, reproductive rights and beyond, and currently holds a certificate in plant-based nutrition from Cornell. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
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