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Time is always relative, Einstein said, but during the coronavirus pandemic our frames of reference are skewed. Each day seems like the last, with not much difference expected tomorrow.
Marketers want to spice up your days and they have made-up food and drink holidays aplenty. For instance, Tuesday is National White Wine Day and to celebrate wine maker Ecco Domani has released a limited-edition Pinot Grigio with a special label created by fashion designer Brandon Maxwell. You can find the wine ($10.99) nationwide using Ecco Domani's online product locator.
Since pandemic time is relative, you can still celebrate National Wine and Cheese Day (July 25) the Kellogg's way: pairing wine such as rosé with White Cheddar Cheez-Its.
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For the last two years, Kellogg's and Original House Wine of Walla Walla, Washington, have collaborated on special combo-packs of a three-liter box of wine and about 20 servings of Cheez-Its, which sold out quickly. For more wine and Cheez-It cracker pairings go to CheezIt.com.
If you like your wine a bit more bubbly, National Prosecco Day is coming up on Aug. 13. Prefer red wine? International Pinot Noir Day is Aug. 18, National Red Wine Day is Aug. 28, International Cabernet Sauvignon Day is Aug. 30 and National Cabernet Day is Sept. 3.
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National Chocolate Chip Cookie Day
If you prefer sweets, on Tuesday you can also celebrate National Chocolate Chip Cookie Day.
Participating Corner Bakery Cafe locations will offer a free chocolate chip cookie or Monster Cookie for customers on Tuesday. Those who come in can also snap a picture of their cookie, post it on social media and tag Corner Bakery with the hashtag #CBCChocoChip for a chance to win free cookies for a year.
At BJ’s Restaurant & Brewhouse, get the chain’s Chocolate Chunk Pizookie, served in its own deep-dish pan and topped with rich vanilla-bean ice cream, for $3 Tuesday.
Customers at Japanese fast-food chain Yoshinoya will receive double loyalty points on all orders placed through the Yoshinoya app or online that contain a chocolate chip cookie through Aug. 9.
Entenmann’s Little Bites snacks has a “Chip, Chip, Hooray Giveaway!” where 10,000 fans will have a chance to win a free box of the new Little Bites Soft Bakes Chocolate Chip Cookies. Enter through Aug. 27 at https://ift.tt/2Ej4sYp.
Those with a sweet tooth more to look forward to: National Root Beer Float Day (Aug. 6), National Frozen Custard Day (Aug. 8) and National S'mores Day (Aug. 10).
Mustard in beer – worth celebrating?
You may not have known that Aug. 1 was National Mustard Day. For that made-up food holiday, French's mustard teamed with Oskar Blues Brewery to create a French's Mustard beer.
Truly tasting better than it sounds, each batch of the tropical wheat ale has 150 pounds of French’s Classic Yellow Mustard as well as key lime, lemon, tangerine, and passion fruit to create a tropical wheat ale. Evidently beer lovers were curious enough that it has already sold out on CraftShack.com.
More beer! National IPA Day and International Beer Day
Beer lovers have plenty to celebrate with the impending "holidays" of National IPA Day (Aug, 6) and International Beer Day (Aug. 7).
Anheuser-Busch is holding an online International Beer Festival (starting at 6 p.m. ET Friday on InternationalBeerFest.org and on Facebook, YouTube, Twitter and Instagram) featuring its brands including Budweiser, Michelob Ultra and Stella Artois. Events include a tour of the Anheuser-Busch brewery in St. Louis and a concert by Jason Derulo.
Another virtual beer celebration, Fresh Fest, is tapped on Saturday (Aug. 8). The daylong Pittsburgh festival celebrating Black-owned and brewed beer in the U.S. will have speakers, live music, DJs and cooking and brewing demonstrations.
Thirty breweries from 26 states are participating and you can get the eight Fresh Fest collaboration beers delivered by Tavour. For more information, go to FreshFestDigifest.com.
Like whiskey? Why wait to celebrate
You can mark your calendars now for National Whiskey Day on March 27, 2021. But why wait to partake?
In recent years, many musicians including Bob Dylan and Metallica have gotten into the whiskey game. The newest booze, Eric Church Single Barrel Tennessee Whiskey is a collaboration between Jack Daniels and Eric Church, who released a song called "Jack Daniels" on his 2011 triple-platinum album "Chief."
The Lynchburg, Tennessee-based distillery says Church helped select the barrels for the whiskey, which has an aroma of sweet vanilla and caramel accompanied by toasted and charred oak. Packaged in a specially designed black and gold label, Eric Church Single Barrel Tennessee Whiskey is now arriving at retailers.
Jack Daniels is also serving up entertainment with its Crash the Couch virtual music festival August 14-15 with performances by headliners Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff and other acts including Black Pumas and Hiss Golden Messenger. For more information go to the festival website CrashTheCouch.com.
Contributing: Kelly Tyko
Follow Mike Snider on Twitter: @MikeSnider.
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Coronavirus reality: What day is it? Remove the mundane with days to celebrate white wine, cookies, beer and more - USA TODAY
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